Michael Pazienza

Website / Application Consultant

• Engineered a custom NextJS e-commerce platform for an industrial client, successfully integrating proprietary ERP APIs to automate order management.
• Architected a modular front-end for an Agentic AI platform, enabling the rapid branding and integration of new AI agent modules for individual enterprise customers.
• Accelerated lead generation for SMB clients through end-to-end Webflow and WordPress implementations integrated with HubSpot and advanced analytics.
• Optimized WordPress health and SEO by troubleshooting performance bottlenecks, implementing geolocation logic, and auditing GTM/Analytics tracking.

Senior WordPress Engineer

• Boosted site performance by 300% by re-architecting WordPress infrastructure across sites to a Laravel-based system utilizing Gutenberg blocks and improved cacheability.
• Scaled a 15K+ SKU school marketplace as the primary technical owner, architecting complex integrations for Salesforce lead capture, channel inventory, and personalized referral systems.
• Drove new conversion opportunities by engineering a custom wishlist system for teachers and students, providing the business with critical metrics on title popularity and regional adoption.
• Reduced implementation timelines by co-defining a shared React component library used across both WordPress and NextJS platforms, ensuring UI consistency across the entire ecosystem.
• Optimized digital/physical commerce sync by rebuilding the Square gift card integration to be recursive and high-efficiency, ensuring 1:1 data parity for in-person book fairs.
• Identified growth levers through B2B/B2C CRO experiments in Amplitude, leading to measurable increases in CTR and lead volume.

Website Manager

• Owned technical strategy for the corporate marketing site (Statamic CMS), establishing core performance metrics and leading all technical implementations to drive demand gen.
• Automated full-funnel lead generation by architecting HubSpot workflows and custom API integrations, streamlining the hand-off between site interactions and sales qualified leads (SQLs).
• Enhanced competitive SEO positioning by spearheading the development of automated monitoring and analytics dashboards to identify and capture high-value keyword opportunities.
• Capitalized on multimedia for SEO growth by implementing a technical strategy to transcribe, index, and interlink podcast content, turning audio assets into high-ranking organic search drivers.

Co-founder & VP of Engineering

• Delivered $3M+ in high-impact digital products, including enterprise web applications, data visualizations, and complex integrations for global brands including Audi of America, Universal Music Group, and Keller Williams.
• Scaled organizational capacity by establishing a multi-disciplinary team of internal and external designers, developers, QA analysts, and project managers.
• Standardized the "Company Playbook," creating a comprehensive set of delivery SOPs that streamlined talent onboarding and ensured consistent, high-quality output for clients.
• Served as a Technical Advisor to C-suite clients, leveraging data and analytics to provide strategic roadmaps for technical implementation and business growth.
• Cultivated long-term agency partnerships, driving revenue through increased client retention and expanding engagements beyond initial project scopes.

Director of Engineering, Projects

• Led and mentored a cross-functional team of 13, fostering a culture of technical excellence and knowledge sharing during a period of rapid high-growth.
• Expanded global delivery capabilities by establishing and managing offshore development and QA partnerships, significantly increasing team bandwidth and cost-efficiency.
• Systematized project scoping and resourcing, incorporating performance metrics into the estimation process to improve accuracy and decrease turnaround times.
• Acted as the senior technical escalation point, providing strategic oversight and "last line of defense" support to ensure 100% delivery success for customer engagements.

Creative Technologist, Marketing

Web Operations Manager

Web Designer / Developer